It’s a Price War…

Make no mistake, the current market conditions for selling residential real estate require a savvy and know-how that even many seasoned agents aren’t used to.   Most sellers these days won’t stand for endless months of tiny price reductions from an over-priced listing, hoping to get ahead of the pricing curve in the marketplace, only to miss the apex of the selling opportunity.  It’s expensive, nerve-wracking and time-consuming.

When prices fall, it’s because of inventory…the old law of supply-and-demand.  When there’s lots of something, the price pressure is downward.  Most houses are worth less now than in the recent past simply because there are so many on the market.  The house that you bought in a bidding war 7 years ago because there were few houses on the market, is now one of many.

So how do you price property to garner interest in a sea of competition?  How do you make sure that your home is at the topof someone’s list, not dismissed in mere seconds?  A big part of that is recognizing that pricing is critical.  Your home is being compared to others for VALUE, not price.  Pricing is a big part of the picture, and I provide a detailed analysis of why your home is worth what it is according to the current marketplace.   Like buying wrapping paper on sale the day after Christmas, or a bathing suit in the middle of winter, it’s all about timing.

While pricing is part art and science, it should never be a mystery, and it all starts with a detailed Comparative Market Analysis (CMA).  We’ll look at what is happening with other homes like yours, in your area, take a look at what has happened recently, and develop a pricing strategy that makes sense, garners your home the attention from buyers it deserves, and puts you in a strong position to receive offers.  Our team of brokers are tech-savvy and we use the latest research tools to support and enhance our analysis when it comes to pricing.